Sunday, September 27, 2020
FREEDOM WATCH Investment Firm Claims They Are Pumping Billions Into AI to Understand Customers...

Investment Firm Claims They Are Pumping Billions Into AI to Understand Customers ‘Linguistic personality’

Like the post? Why not make it Facebook official. ⇊

By Vicki Batts

“When you call your bank, you don’t expect them to be building a profile on you during the conversation. This is next-level Big Brother insanity — and you, as a consumer, don’t even get the opportunity to consent to this massive invasion of privacy.”  (Natural News)


[dropcap]N[/dropcap]ationwide Building Society, a finance firm based in the United Kingdom, has just announced they will be investing in a “behavioral analytics startup,” known as Scaled Insights. According to Nationwide, Scaled Insight’s speech analysis AI will be used to build individual profiles for their clientele, in order to tailor the bank’s communications to fit each customer’s needs — or “linguistic personality,” as they’re calling it.

The mainstream media is reporting on how a hospital in Leeds is already using this technology to help patients, perhaps in order to present this new AI technology as benevolent. But the truth is that no large corporation ever makes a large investment without expecting an even larger return.  Nationwide is expected to pump $5.31 billion into new technologies over the next five years. Do you really think they’re investing that kind of money just to serve their customers better?

Bank invests in speech tracking AI

According to reports, the AI-powered speech analysis from Scaled Insights uses 130 different variables to generate a “linguistic personality” profile for anyone and everyone. The AI generates a “profile” for customers based on their language and vocabulary, and then responds back in kind. As the Daily Mail contends, speaking to Prince Charles of Wales would be a very different experience than speaking with the “Prince of Darkness,” Ozzy Osborne.

The theory is that linguistic personalities are like a fingerprint, and having an understanding of what drives them is valuable information. Organizations like Nationwide supposedly want to use these “insights” to offer more personalized service to their customers.

Support our mission and enhance your own self-reliance: The laboratory-verified Organic Emergency Survival Bucket provides certified organic, high-nutrition storable food for emergency preparedness. Completely free of corn syrup, MSG, GMOs and other food toxins. Ultra-clean solution for years of food security. Learn more at the Health Ranger Store.


General Michael Flynn defense fund Fellow patriots, please listen to this short, inspiring message from General Flynn. General Michael Flynn exemplifies patriotism, courage, and love of God and country - despite some of his own countrymen relentlessly attacking him. Donations for his defense are greatly appreciated. If you can only give $5.00, please do so - every little bit helps. Thank you so much, and God bless. Letter from General Flynn. 

NHS hospitals in Leeds are already using Scaled Insights to help treat and communicate with patients who have health conditions like obesity. The AI helps physicians select the words and phrases the patient is most likely to understand and appreciate.

You Might Like

The use of this technology in order to help physicians communicate with patients better doesn’t change the fact that it is downright creepy. While this technology may have some benign uses, the fact remains that large corporations simply should not be able to invade individual privacy in this way. These linguistic profiles aren’t going to be used just to enhance communication; companies are going to use these profiles to manipulate people. There is simply no way any company would spend five billion dollars on customer service without expecting a serious increase in revenue.

Speech analysis or invasion of privacy?

When you call your bank, you don’t expect them to be building a profile on you during the conversation. While corporations may claim this technology will be used to help you understand them better, the truth is that Nationwide and others like them want to use this AI and build linguistic profiles so they can understand you better.

The insights gleaned from these profiles can be used for a variety of unsavory activities. From targeted marketing campaigns to tracking your activities, these linguistic profiles are actually a total invasion of privacy. You may think, “Oh, they’re just seeing what kinds of words I use,” but no — there is a lot more information to be had here. Meta-data is always what these big companies are really after. Meta data can tell them what time you called, where you were calling from and much more. So now, they’ve got a personal profile tailored just to you: They can estimate your intelligence, social status, what your personality is like, and what your habits are — all from a few simple conversations with a computer-generated program.

This is next-level Big Brother insanity — and you, as a consumer, don’t even get the opportunity to consent to this massive invasion of privacy.

Learn more about the latest tech atrocities and more at

Sources for this article include:

Republished with permission Natural News

Please Spread the Word and Share This Post

TCP News is proud to be ranked #24 in the Top 40 Conservative Political Blogs

Viewpoints expressed herein are of the article’s author(s), or of the person(s) or organization(s) quoted or linked therein, and do not necessarily represent those of True Conservative Pundit

Another way you can support us is to purchase my book

Subscribe to my daily newsletter, and join hundreds of daily readers and receive news and relevant commentary

Don't forget to follow TCP News on Facebook, Gab, SpreelyUSA Life, and Twitter

If you value what you see on True Conservative Pundit, please consider donating, any amount helps

donate to TCP News

Leave a comment - or not. We have NO tolerance for trolls, abusive and inflammatory comments, or those laced with profanity. No more than two links. Keep it clean and on point, or be banned.

Related news

Whosoever Shall Save His Life Will Lose It

By Rob Pue, Publisher Wisconsin Christian News If you’re unaware, their goals are the total dismantling of our American way of life and the loss...

Abortion and the Battle Over the Supreme Court

By Jerry Newcombe, D.Min. Since RBG never met an abortion she didn’t like, her replacement will likely change the makeup on the court over the...

Leftists No Longer Satisfied With Trump’s Removal: the coup d ‘état Via the Murder of Trump

By Don Boys, Ph.D. The enemies of freedom want Trump out whether he is dismissed, defeated, or dead. The Associated Press on Sunday reported that Law enforcement officials...

General Michael Flynn: America is in Dire Danger of Being Enslaved – Where Will You go if it Falls?

By General Michael Flynn The shining city on the hill is the last stronghold of freedom and we are under siege. Where will you go to...