A year ago, Target alienated many of its customers with a new policy that “transgender” customers and employees are welcome to use whichever bathroom suits them.
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The policy led to a nationwide boycott, which resulted in a precipitous drop of the company’s stock value.
Instead of changing its misguided policy, Target headquarters only doubled down. Now, Target’s CEO Brain Cornell admits he regrets the tranny bathroom policy, but lamely claims that he didn’t make nor was he even informed of the policy decision, which stretches credulity.
AFA reports, April 6, 2017:
A very damaging article just out from the Wall Street Journal clearly shows that Target CEO Brian Cornell regrets his company’s policy announcement welcoming men to use women’s restrooms and dressing rooms.
According to the article, Mr. Cornell expressed frustration about how the bathroom policy was publicized without his permission or knowledge, and told colleagues he wouldn’t have approved the decision to flaunt it with a public statement that is still on Target’s website today.
“Target didn’t adequately assess the risk, and the ensuing backlash [AFA boycott] was self-inflicted,” he told staff.
The WSJ article explained that Target headquarters sent an internal memo to store managers reiterating its official stance on men using women’s facilities. On April 15, 2016, a group Target calls its “risk committee” emailed executives informing them of a plan to post that message publicly. Mr. Cornell wasn’t among the recipients of that email.
At least two of Mr. Cornell’s lieutenants approved the post, including Target’s chief risk officer, Jackie Rice, and its chief external-engagement officer, Laysha Ward.
AFA agrees with Mary McCandless, a shopper in Winston-Salem, N.C. who told the WSJ, “Target picked a side and pretty much said to the rest of us that we don’t matter.” The 56-year-old financial analyst said she quit using her Target credit card and shifted most shopping online. “At least I don’t have to worry about using the bathroom on Amazon.com.”
Inside the company, executives predicted the backlash would die down. It didn’t, and foot traffic inside stores declined significantly in the months following AFA’s boycott announcement.
Since the boycott started, Target’s stock has lost 35% of its value, and shuttered plans for major expansion projects.
You can read the entire WSJ article here, but be aware that it requires a subscription. Copyright laws prohibit AFA from providing the entire article to you.
AFA has a boycott petition that needs another 500,000 signers to reach the goal of 1.5 million by the end of this month. AFA asks that:
- If you haven’t signed the boycott pledge, please sign it today.
- If you have signed the pledge, please forward this email to your family and friends.
- Most important: Share this information with your Sunday School class and encourage them to sign the pledge at www.afa.net/target.
H/t FOTM‘s MomOfIV
- Target says transgender people can use bathroom of their choice
- Target’s tranny bathroom policy: Transgender “woman” arrested in voyeurism incident at Idaho Target
- Target’s tranny bathroom policy: Peeping Tom used women’s dressing room to take pics of young girl
- Target boycott works: sales down 7.2%
Republished with permission Fellowship of the Minds