Written by Eric Scheiner
Coca-Cola is removing its logo from its cans of soda in the Middle East and plans to have the no-label cans run throughout the Muslim holy period of Ramadan.
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One side of the can is blank –only featuring the company’s coloring. The other side reads: “Labels are for cans, not for people.”
According to the Business Insider, Coca-Cola reportedly released a statement saying, “In a time when equality and abolishing prejudices is a hot topic for discussion around the world, how does one of the leading brands like Coca-Cola join in the conversation? In the Middle East, during the month of Ramadan, one of the world’s most well-known labels has removed its own label, off its cans, in an effort to promote a world without labels and prejudices.”
The “No Label” effort has been showcased in a series of videos encouraging viewers “This Ramadan see without labels.”
H/T Business Insider
SOURCE: CNS News